Sales & marketing systems

Most businesses don't have a sales problem. They have a system problem.

I build sales and marketing systems for service businesses so you get leads every day and clients every week. Built for you in 60 days, with AI built in to help you run it.

Take the Diagnostic → In 15 minutes, find the biggest leaks in your sales and marketing system and get a clear 60-day roadmap to fix them.

Why growth stalls

You built something real. The growth just won't hold.

The offer works. The clients who buy are happy. The problem isn't the product. It's that nothing underneath it is built to bring in leads and convert them on repeat.

Leads come in waves

A good month, then a quiet one, and no clear reason for either.

Follow-up leaks

Enquiries go cold because no system works them until they buy or drop.

Growth tracks effort

It grows when you push and stalls when you stop. That's not a system. That's you.

Why the usual fixes don't work

You've probably tried to fix it already.

You hired an agency

They brought traffic.

Missing: nothing was built to catch it and convert it.

You worked with a coach

You got strategy.

Missing: a system to actually run the strategy through.

You tried to build it

You know what's needed.

Missing: the time to build it on top of running the business.

Every one of those lands on the same gap. The gap isn't effort. It's infrastructure.

What I build

Three layers. One working commercial system.

Before the tools, campaigns, and follow-up sequences get built, we structure the information the business is already carrying around in people's heads, scattered documents, and disconnected tools. That becomes the source of truth for the sales and marketing system.

I call the system FounderOS.

Tom Downs working through the system with a client

Context OS

The business brain.

Your offer, ideal customer, positioning, sales context, marketing assets, and key business information structured into one usable source of truth.

Marketing OS

The lead generation system.

Clear messaging, campaigns, content, source tracking, and the workflows required to consistently create opportunities.

Sales OS

The conversion system.

CRM pipeline, qualification, scripts, follow-up sequences, reporting, and a repeatable process for turning enquiries into clients.

AI-assisted follow-up helps keep every lead moving, even when you're heads-down in the business.

No system to figure out alone. No team to hire. No months lost stitching tools together. Just a system designed to generate opportunities and convert more of the right leads.

How it works

Diagnose. Build. Hand it over.

Free · 15 minutes

The Diagnostic

Find the biggest leaks in your sales and marketing system and get a clear 60-day roadmap to fix them. No pitch. You leave with a practical plan either way.

Days 1–30

The Build

I build your sales and marketing system inside your business. Your first lead campaign goes live within 10 days.

Days 31–60

Embed and run

Weekly sessions to train you and tune the system on live data. By day 60 it's working, and it's yours to run.

The guarantee If we have completed the agreed build, launched the first campaign, and the system is not generating qualified enquiries by day 60, I keep working with you at no extra cost until it is.

Sales & marketing systems · 20 years

I don't advise. I build.

Twenty years building and running service businesses. I've seen the same thing in every one of them. The businesses that grow aren't the ones that work harder. They're the ones with a system underneath the work.

I don't hand over a strategy deck and wish you luck. I build the sales and marketing system inside your business, get it running, and make sure you can run it without me.

Tom Downs